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2007 MUSEUM EVENT

GALA DINNER

MUSICAL SOIRÉE

"Every profession has its unsung heroes and heroines: the museum discipline, and the professionals who work within it, are no exception." -Bruno Servaege, Founder, The Tube

This statement was declared by Mr. Servaege due to his extensive work with and beside museum professionals, who have deepened his understanding and appreciation of their individual and collective contributions to our society.

Mr. Servaege's expertise is primarily research and marketing oriented and, to his surprise, he discovered that scant effort has been geared toward offering museum professionals a bona fide event that recognizes the impact their work has on tourism, cultural identification and preservation, access through mobility of exhibitions, and in technology and scholarly publication.

Chagrined and seeing a gap, Mr. Servaege conceptualized and established the very first annual event for museum professionals in 2005. In keeping with artistic standards and cultural sensibilities, the event was held in Amsterdam at the respected five-star Amstel Hotel, a fitting venue in which to fete those "museum professionals who, one cannot deny, help to create a significant amount of jobs that are profitable for every layer of business in Holland."

Accordingly, The Tube is hosting its third Museum Event and is pleased to announce that this year features a seated dinner in Amsterdam at the lovely Amstel Hotel, as well.

In addition to the four-course feast and guest speakers, at a selected museum location in Amsterdam the day before, the Musical Soirée represents an 'art-form party' designed for a select gathering. Influential persons with a vested interest in the museum community --museum professionals, entrepreneurs, sponsors, community supporters -- will be present. Uniting these parties for enjoyment and relationship-fostering is good for visitors, tourists, and business, and The Tube is bringing them together for an unforgettable event.

The Musical Soirée is an innovative experience for talented musicians taking the spotlight to introduce their works in an inspiring and creative environment. New composers in the Avant-Garde, Opera, and Gregorian genres are on the agenda, with their unique performances being held at a distinct Amsterdam museum, a generous partner in supporting this artistic exploration.

We look forward to your joining us.

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Public-relations and sponsorship possibilities are inherent in well-attended, niche events. If you are interested in 2007 opportunities with The Tube, a customized sponsorship offering can be tailored to your company's specifications.

Consider some of the following options:

Logo placement

Event(s) invitations, Gala Dinner Menu, Entrance Tickets for Musical Soirée

Editorial

full page in our soon-to-be published museum magazine

press release

E-newsletter

Exhibition

Separate ballroom display on location at the Amstel Hotel exclusively for our gold sponsor's partners.

Internet

banner and editorial page within our family of cultural websites

Special

Press Interview

Attendee Gift(s)

This list is by no means exhaustive; we can work with you to mix and match described elements along with any other features you and we envision: nothing is impossible.

To discuss our 2007 event please contact:

bruno@newyorkamsterdam.com or telephone +31 (0)20-6709277

To view our 2006 event at The Amstel:

http://picasaweb.google.com/Thetube.nl.events

AGENDA

The Museum Event and Gala Dinner

Date and time: Saturday, November 24, 2007, 6.00 p.m. until 10.30 p.m.

Location: The Amstel Hotel

There are no costs for our attending guests

The Museum Event will begin at the Rokin. Our guests will embark upon private boats from Rederij Kooij and enjoy champagne and hors d'oeuvres during the boat tour of the city. We arrive at the Amstel Hotel near 7.45 p.m. to attend the Gala Dinner. A welcoming speech will be given by a 'personality' before dinner is served.

We are very pleased to announce our featured speaker during the evening. Dr. Rene Teijgeler, a distinguished expert in Research and Management of Cultural Heritage, Netherlands, has acted as a consultant to international organizations such as UNESCO, the U.S. Embassy, the Dutch government, and several universities. He will speak about his activities in the field of preserving cultural heritages during conflict and war.

Other items of interest during the event are:

Door prizes

Presents to lucky lottery winners

Press attendance

The Musical Soirée

Date: November 23, 2007