One of The Tube's primary priorities is to support and help Holland's museums with the ever-increasing challenges presented by E-Marketing and E-Tickets.  Varying degrees of budgetary constraints within museums do not provide for in-house E-departments that can create and sustain these important museums at current technological levels, an advantage that for-profit businesses are able to reach and benefit from, such as companies involved with sporting, theater, and music events.

Unlike our potential competitors, The Tube.nl is not in business to sell an E-ticketing system to individual museums; on the contrary, we have created a business strategy that brings all Dutch museums onto one unique and national E-Ticketing and, as important, E-Marketing portal. 

The Tube's insight into and analyses of museums' particular operating dynamics has brought forth an online platform designed to increase efficiency and provide support; thus,  

www.museumtickets.nl is launched!

With museumtickets.nl, Dutch museums will be able to more effectively compete in Europe and receive more visitors, plus plan major exhibitions with greater acumen.  Metrics that support these objectives are a built-in feature that enable The Tube's mission statement to partner with Holland's cultural institutions in support of continued growth.